1. Introduction

1.1. Data protection is of particular importance to Fernando Berlin GmbH.

1.2. This Privacy Policy sets out to clarify the nature, scope and purpose of the processing of personal information within our online offering and the related websites, features and content (collectively referred to as "online offer" or "website"). The privacy policy applies regardless of the domains, systems, platforms, and devices (such as desktop or mobile) on which the online offering is being run.

 

2. Responsible

The person responsible within the meaning of the General Data Protection Regulation, other data protection laws in the Member States of the European Union and other provisions with a data protection character is:

Fernando Berlin GmbH, Greifswalder Str. 9 / Gartenhaus, 10405 Berlin

Phone: +49 (0) 30 - 53 16 32 50, Email: contact[at]fernandoberlinboots[dot]com, Web: www.fernandoberlinboots.com

CEO: Ferdinand Tiffert

 

3. Definition

3.1. Our privacy policy is based on the terminology used by the European Regulatory Authority when issuing the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand for the public as well as for our customers and business partners.

3.2. To ensure this, we would like to explain in advance the terminology used. The terms used, such as "Personal data" or their "processing" are defined in Article 4 of the General Data Protection Regulation (GDPR).
3.3. We use the following terms in this privacy policy, including but not limited to:

3.3.1. Personal data
Personal data is any information relating to an identified or identifiable natural person (hereinafter the "data subject"). A natural person is considered to be identifiable who, directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier or one or more special features, expresses the physical, physiological, genetic, mental, economic, cultural or social identity of this natural person can be identified. , genetic, mental, economic, cultural or social identity of this natural person can be identified.

3.3.2. Affected person
Affected person is any identified or identifiable natural person whose personal data is processed by the controller.

3.3.3 Processing
Processing means any process or series of operations related to personal data, such as collecting, collecting, organizing, organizing, storing, adapting or modifying, reading, querying, using, with or without the aid of automated procedures; disclosure by submission, dissemination or other form of provision, reconciliation or association, restriction, erasure or destruction.

3.3.4. Restriction of the processing
Restriction of the processing is the marking of stored personal data with the aim to limit their future processing.

3.3.5. Profiling
Profiling is any kind of automated processing of personal data that consists in using that personal information to evaluate certain personal aspects relating to a natural person, in particular aspects relating to job performance, economic situation, health, personal To analyze or predict preferences, interests, reliability, behavior, whereabouts or relocation of that natural person.

3.3.6. Pseudonymisation
Pseudonymisation is the processing of personal data in such a way that personal data can no longer be attributed to a specific data subject without the need for additional information, provided that such additional information is kept separate and subject to technical and organizational measures to ensure that the personal data not assigned to an identified or identifiable natural person.

3.3.7. Responsible or the controller
The controller or controller is the natural or legal person, public authority, body or body that, alone or in concert with others, decides on the purposes and means of processing personal data. Where the purposes and means of such processing are determined by Union law or the law of the Member States, the controller or the specific criteria for his designation may be provided for under Union or national law.

3.3.8 Processor
The processor is a natural or legal person, public authority, agency or other body that processes personal data on behalf of the controller.

3.3.9 Recipient
Recipient is a natural or legal person, agency, agency or other entity to whom Personal Data is disclosed, whether or not it is a third party. However, authorities which may receive personal data under Union or national law in connection with a particular mission are not considered as beneficiaries.

3.3.10. Third
Third is a natural or legal person, public authority, body or body other than the data subject, the controller, the processor and the persons authorized under the direct responsibility of the controller or the processor to process the personal data.

3.3.11. Consent
Consent is any voluntarily given and unambiguously expressed in the form of a statement or other unambiguous confirmatory act by the data subject for the particular case, by which the data subject indicates that they consent to the processing of the personal data concerning him / her.

 

4.General for data processing

4.1. Extent of processing of personal data
In principle, we collect and use personal data of our users only to the extent necessary for the provision of a functional website and our content and services. The collection and use of personal data of our users takes place regularly only with the consent of the user. An exception applies to cases in which prior consent can not be obtained for reasons of fact and the processing of the data is permitted by law.

4.2. Legal basis for the processing of personal data

4.2.1. Insofar as we obtain the consent of the data subject for processing of personal data, Art. 6 para. 1 lit. a EU General Data Protection Regulation (GDPR) as legal basis.

4.2.2. In the processing of personal data necessary for the performance of a contract to which the data subject is a party, Art. 6 para. 1 lit. b GDPR as legal basis. This also applies to processing operations required to carry out pre-contractual actions.

4.2.3. Insofar as processing of personal data is required to fulfill a legal obligation that is subject to our company, Art. 6 para. 1 lit. c EU GDPR as legal basis.

4.2.4. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d EU GDPR as legal basis.

4.2.5. If processing is necessary to safeguard the legitimate interests of our company or a third party, and if the interests, fundamental rights and freedoms of the data subject do not prevail over the first interest, Art. 6 para. 1 lit.  EU GDPR as legal basis for processing.

4.3. Data erasure and storage duration

4.3.1. The personal data of the data subject will be deleted or blocked as soon as the purpose of the storage is deleted. In addition, such storage may be provided for by the European or national legislator in EU regulations, laws or other regulations to which the controller is subject.

4.3.2. Blocking or deletion of the data also takes place when a storage period prescribed by the standards mentioned expires, unless there is a need for further storage of the data for conclusion of a contract or fulfillment of the contract.

 

5. Provision of the website and creation of logfiles

5.1. Description and scope of data processing

5.1.1. Each time our website is accessed, our system automatically collects data and information from the computer system of the calling computer.

5.1.2. The following data is collected here:

Information about the browser type and version used
the operating system of the user

the internet service provider of the user
the IP address of the user
the date and time of access

Websites from which the system of the user comes to our website
Websites that are accessed by the user's system through our website

[…]

5.1.3. The data is also stored in the log files of our system. There is no storage of this data together with other personal data of the user. [1]

5.1.4. The data is also stored in the log files of our system. Not affected by this are the IP addresses of the user or other data that allow the assignment of the data to a user. There is no storage of this data together with other personal data of the user. [2]

 

6. Legal basis for data processing

6.1. The legal basis for the temporary storage of data and log files is Art. 6 para. 1 lit. f EU GDPR. [3]

6.2. The legal basis for the temporary storage of data is Art. 6 para. 1 lit. f EU GDPR. [4]

 

7. Purpose of data processing

7.1. The temporary storage of the IP address by the system is necessary to allow delivery of the website to the computer of the user. To do this, the user's IP address must be kept for the duration of the session.

7.2. Storage in log files is done to ensure the functionality of the website. In addition, the data is used to optimize the website and to ensure the security of our information technology systems. An evaluation of the data for marketing purposes does not take place in this context. [5]

7.3. For these purposes, our legitimate interest in the processing of data according to Art. 6 para. 1 lit. f EU GDPR.

 

8. Duration of storage

8.1. The data will be deleted as soon as it is no longer necessary for the purpose of its collection. In the case of collecting the data for providing the website, this is the case when the respective session is completed.

8.2. In the case of storing the data in log files, this is the case after no more than seven days. An additional storage is possible. In this case, the IP addresses of the users are deleted or alienated, so that an assignment of the calling client is no longer possible.

 

9. Opposition and removal possibility

The collection of data for the provision of the website and the storage of the data in log files is essential for the operation of the website. There is consequently no contradiction on the part of the user.

 

10. Use of cookies

10.1. Description and scope of data processing

10.1.1. We use cookies on the basis of our legitimate interests on this website. Cookies are text files that are stored in the Internet browser or the Internet browser on the user's computer system. When a user visits a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string that allows the browser to be uniquely identified when the website is reopened.

10.1.2. We use cookies to make our website more user-friendly. Some elements of our website require that the calling browser be identified even after a page break. [7]

10.1.3. The following data are stored and transmitted in the cookies: [8]
language settings
Article in a shopping cart
Log-in information

10.1.4. In addition, we use cookies on our website that allow an analysis of users' browsing habits. [9]

10.1.5. In this way the following data can be transmitted: [10]

Entered search terms

Frequency of page views Use of website features

10.1.6. The data of the users collected in this way are pseudonymized by technical precautions. Therefore, an assignment of the data to the calling user is no longer possible. The data will not be stored together with other personal data of the users. [11]

10.1.7. When accessing our website, users are informed by an information banner about the use of cookies for analysis purposes and referred to this privacy policy. In this context, there is also an indication as to how the storage of cookies in the browser settings can be prevented. [12]

10.1.8. When accessing our website, the user is informed about the use of cookies for analysis purposes and his consent to the processing of the personal data used in this context is obtained. In this context, there is also a reference to this privacy policy. [13]

10.2. Legal basis for data processing

10.2.1. The legal basis for the processing of personal data using cookies is Article 6 (1) lit. f EU GDPR. [14]

10.2.2. The legal basis for the processing of personal data using technically necessary cookies is Article 6 (1) lit. f EU GDPR. [15]

10.2.3. The legal basis for the processing of personal data using cookies for analysis purposes is the consent of the user Art. 6 para. 1 lit. a EU GDPR. [16]

10.3. Purpose of data processing

10.3.1. The purpose of using technically necessary cookies is to facilitate the use of websites for users. Some features of our website can not be offered without the use of cookies. For this, it is necessary that the browser is recognized even after a page break.

10.3.2. The user data collected through technically necessary cookies are not used to create user profiles. [18]

10.3.3. For the following applications we need cookies: [19]

shopping cart

Transfer of language settings
Remember keywords

10.3.4. The use of the analysis cookies is for the purpose of improving the quality of our website and its contents. The analysis cookies tell us how the website is being used and so we can continuously optimize our offer. [20]

10.3.5. [The exact purpose of the analysis cookies should be described in more detail here.] [21]
10.3.6. For these purposes, our legitimate interest in the processing of personal data pursuant to Art. 6 para. 1 lit. f EU GDPR.

10.4. Duration of storage, objection and disposal options

10.4.1. Cookies are stored on the computer of the user and transmitted by this on our side. Therefore, as a user, you have full control over the use of cookies. By changing the settings in your internet browser, you can disable or restrict the transmission of cookies. Already saved cookies can be deleted at any time. This can also be done automatically. If cookies are disabled for our website, it may not be possible to use all the functions of the website to the full.

10.4.2. The transmission of Flash cookies can not be prevented by the settings of the browser, but by changing the settings of the Flash Player. [22]

 

11. Newsletter

11.1. Beschreibung und Umfang der Datenverarbeitung

11.1.1. On the basis of our legitimate interests in this website, we offer our users the opportunity to subscribe to a free newsletter.

11.1.2. We send newsletters, e-mails and other electronic notifications with advertising information (hereinafter "newsletter") only with the consent of the recipient or a legal permission. In doing so, the data from the input mask are transmitted to us when registering for the newsletter. [23]

11.1.3. Insofar as the contents of a newsletter are concretely described, they are authoritative for the consent of the users. Incidentally, our newsletters contain information about our products, offers, promotions and our company.

11.1.4. The following data of the user are collected: [24]

the E-Mail adress

the first and last name

11.1.5. In addition, the following data is collected at registration: [25]

IP address of the calling computer

Date and time of registration

11.1.6. For the processing of the data, your consent is obtained during the registration process and reference is made to this privacy policy. [26]

11.1.7. The registration for our newsletter takes place in a so-called double opt-in procedure. That After registration, you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that nobody can register with external e-mail addresses. The registration for the newsletter will be logged in order to prove the registration process according to the legal requirements. This includes the storage of the login and the confirmation time, as well as the IP address. Likewise, changes to your data stored with the shipping service provider will be logged.

11.1.8. If you purchase goods or services on our website and deposit your e-mail address here, this can subsequently be used by us to send a newsletter. In such a case, the newsletter will only send direct mail for your own similar goods or services. [27]

11.1.9. In connection with the processing of data for the sending of newsletters, there is no disclosure of the data to third parties. The data will be used exclusively for sending the newsletter.

11.1.10. The newsletters contain a so-called "web-beacon", i. a pixel-sized file that is retrieved from the shipping service provider's server when the newsletter is opened. This call will initially collect technical information, such as information about the browser and your system, as well as your IP address and time of retrieval. This information is used to improve the technical performance of services based on their specifications or audience and their reading habits, based on their locations (which can be determined using the IP address) or access times. Statistical surveys also include determining if the newsletters will be opened, when they will be opened and which links will be clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our endeavor nor that of the shipping service provider to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users. [28]

11.2. Legal basis for data processing

11.2.1. The legal basis for the processing of the data after the user has registered for the newsletter is the consent of the user Art. 6 para. 1 lit. a EU GDPR. [29]

11.2.2. The legal basis for sending the newsletter as a result of the sale of goods or services is § 7 (3) UWG. [30]

11.2.3. The legal basis for the statistical surveys and analyzes is Article 6 (1) lit. f EU GDPR. [31]

11.3. Purpose of data processing

11.3.1. To subscribe to the newsletter, it is sufficient to enter your e-mail address. The collection of the user's e-mail address serves to deliver the newsletter. Optionally, we ask you to give a name in the newsletter for personal address.

11.3.2. The collection of other personal data during the registration process is intended to prevent misuse of the services or the email address used. [32]

11.3.3. The purpose of the statistical surveys is to use a user-friendly and secure newsletter system that serves both our business interests and the expectations of users. [33]

11.4. Duration of storage

11.4.1. The data will be deleted as soon as it is no longer necessary for the purpose of its collection. The e-mail address of the user is therefore stored as long as the subscription to the newsletter is active.

11.4.2. The other personal data collected during the registration process will normally be deleted after a period of seven days. [34]

11.5. Opposition and removal possibility

11.5.1. Subscription to the newsletter may be terminated at any time by the user concerned. For this purpose, there is a corresponding link in each newsletter.

11.5.2. This also allows a revocation of the consent to the storage of the personal data collected during the registration process. [35]

11.5.3. At the same time, your consent to the statistical analyzes expires. A separate revocation of the shipment by the shipping service provider or the statistical evaluation is not possible. [36]

11.5.4. If the users have only subscribed to the newsletter and terminated this registration, their personal data will be deleted.

 

12. Registration

12.1. Description and scope of data processing

12.1.1. On the basis of our legitimate interests in this website, we offer users the opportunity to register by providing personal information. The data is entered into an input mask and transmitted to us and stored. A transfer of data to third parties does not take place.

12.1.2. The following data is collected during the registration process:

the E-Mail adress

the first and last name

gender

12.1.3. At the time of registration, the following data is also stored:

IP address of the calling computer
Date and time of registration

12.1.4. As part of the registration process, the consent of the user to process this data is obtained.

12.2. Legal basis for data processing

12.2.1. Legal basis for the processing of the data is in the presence of the consent of the user Art. 6 para. 1 lit. a EU GDPR.

12.2.2. If the registration serves the fulfillment of a contract of which the user is a party or the implementation of pre-contractual measures, an additional legal basis for the processing of the data is Art. 6 para. 1 lit. b EU GDPR. [37]/span>

12.3. Purpose of data processing

12.3.1. User registration is required for the provision of certain content and services on our website. [38]
This is especially true if the customer wants to place an order and wants to store his customer data directly, e.g. for future orders.

12.3.2. A registration of the user is necessary to fulfill a contract with the user or to carry out pre-contractual measures. [39]

12.4. Duration of storage

12.4.1. The data will be deleted as soon as it is no longer necessary for the purpose of its collection.

12.4.2. This is the case for the data collected during the registration process when the registration on our website is suspended or modified. [40]

12.4.3. This is the case during the registration process for the performance of a contract or for the performance of pre-contractual measures if the data are no longer necessary for the performance of the contract.

Even after the conclusion of the contract, there may be a need to store personal data of the contracting party in order to comply with contractual or legal obligations. [41]

12.4.4. [Continuing obligations require the storage of personal data during the contract period. In addition, warranty periods must be observed and the storage of data for tax purposes. The retention periods that can be adhered to here can not be determined on a flat-rate basis, but must be determined on a case-by-case basis for the respective contracts and contractual parties.]

12.5. Opposition and removal possibility

12.5.1. As a user, you have the option of canceling the registration at any time. You can change the data stored about you at any time.
Please contact us if you want to delete your account.

12.5.2. If the data are required to fulfill a contract or to carry out pre-contractual measures, premature deletion of the data is only possible, unless contractual or legal obligations preclude deletion. [42]

 

13. Contact form and e-mail contact

13.1. Description and scope of data processing

13.1.1. We use on the basis of our legitimate interests on this website a contact form, which can be used for electronic contact. If a user realizes this option, the data entered in the input mask will be transmitted to us and saved.

13.1.2. These data are:

the E-Mail adress

the first and last name

address

the telephone number

Customer yes / no

13.1.3. At the time of sending the message, the following data is also stored:

IP address of the calling computer

Date and time of registration

13.1.4. For the processing of the data in the context of the sending process your consent is obtained and referred to this privacy statement.

13.1.5. Alternatively, contact via the provided e-mail address is possible. In this case, the user's personal data transmitted by e-mail will be stored.

13.1.6. In this context, there is no disclosure of the data to third parties. The data is used exclusively for processing the conversation.

13.2. Legal basis for data processing

13.2.1. Legal basis for the processing of the data is in the presence of the consent of the user Art. 6 para. 1 lit. a EU GDPR.

13.2.2. The legal basis for the processing of the data transmitted in the course of sending an e-mail is Article 6 (1) lit. f EU GDPR. If the e-mail contact aims to conclude a contract, then additional legal basis for the processing is Art. 6 para. 1 lit. b EU GDPR.

13.3. Purpose of data processing

13.3.1. The processing of the personal data from the input mask serves us only to process the contact. In the case of contact via e-mail, this also includes the required legitimate interest in the processing of the data.

13.3.2 The other personal data processed during the sending process serve to prevent misuse of the contact form and to ensure the security of our information technology systems.

13.4. Duration of storage

13.4.1. The data will be deleted as soon as it is no longer necessary for the purpose of its collection. For the personal data from the input form of the contact form and those sent by e-mail, this is the case when the respective conversation with the user has ended. The conversation is ended when it can be inferred from the circumstances that the relevant facts have been finally clarified.

13.4.2. The additional personal data collected during the sending process will be deleted at the latest after a period of seven days.

13.5. Opposition and elimination possibilities

13.5.1. The user has the possibility at any time to revoke his consent to the processing of the personal data. If the user contacts us by e-mail, he may object to the storage of his personal data at any time. In such a case, the conversation can not continue.

13.5.2. All personal data stored in the course of contacting will be deleted in this case.

 

14. Google Analytics

14.1. Extent of processing of personal data

14.1.1. We use Google Anayltics, the web analytics service of Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA, ("Google"), based on our legitimate interests. The use is made to analyze the surfing behavior of our users.

14.1.2. Google uses cookies. The information generated by the cookie about the use of the online offer by the users are usually transmitted to a Google server in the USA and stored there.

14.1.3. By using this cookie Google is enabled to analyze the usage of our website. Each time one of the pages of this website is accessed by the controller and a Google Analytics component has been integrated, the Internet browser on the information technology system of the person concerned is automatically initiated by the respective Google Analytics component To submit data to Google for online analysis purposes. As part of this technical process, Google will be aware of personal data, such as the IP address of the person concerned, which serve, among other things, Google to track the origin of the visitors and clicks, and subsequently make commission settlements possible.

14.1.4. The cookie stores personally identifiable information, such as access time, the location from which access was made, and the frequency of site visits by the data subject. Each time you visit our website, your personal information, including the IP address of the Internet connection used by the data subject, is transferred to Google in the United States of America. This personal information is stored by Google in the United States of America. Google may transfer such personal data collected through the technical process to third parties.

14.1.5. If individual pages of our website are called, the following data is stored: Two bytes of the IP address of the user's calling system The website called The website from which the user came to the called website (referrer) The subpages that are called from the called web page The length of stay on the website The frequency of calling the webpage

14.1.6. Google is certified under the Privacy Shield TRANSLATION, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

14.1.7. Google will use this information in our order to evaluate the use of our online offering by users, to compile reports on the activities within this online offering and to provide us with other related services related to the use of this online offer and the Internet. In this case, pseudonymous usage profiles of the users can be created from the processed data.

14.1.8. The IP address submitted by the user's browser will not be merged with other data provided by Google.

14.1.9. We use Google Analytics to display the advertisements posted within Google's and Google's advertising services, only to those who have shown an interest in our online offerings or who have certain characteristics (eg, interest in a particular topic or product, based on the visited Web pages are determined on which we submit a Google (so-called "Remarketing", or "Google Analytics Audiences"). With the help of Remarketing Audiences, we also want to ensure that we are the potential interests of users and not annoying . [43]

14.1.10. We use Google Analytics for an activated IP anonymization. This means that Google's IP address will be truncated within the European Union or in other contracting states of the European Economic Area. Only in exceptional cases, the entire IP address of a server from Google in the United States and transferred there shortened. [44]

14.2. Legal basis for the processing of personal data The legal basis for processing users' personal data is Article 6 (1) lit. f EU GDPR.

14.3. Purpose of data processing

14.3.1. The processing of users' personal data enables us to analyze the surfing behavior of our users. By analyzing the obtained data, we are able to compile information about the use of the individual components of our website. This helps us to constantly improve our website and its user-friendliness. For these purposes, our legitimate interest lies in the processing of the data according to Art. 6 para. 1 lit. f EU GDPR.

14.3.2. The anonymisation of the IP address sufficiently takes into account the interest of users in their protection of personal data. [45]

14.4. Duration of storage

14.4.1. The data will be deleted as soon as they are no longer needed for our recording purposes. In our case, this is the case after 24 months.

14.5. Opposition and removal possibility

14.5.1. Cookies are stored on the computer of the user and transmitted by this on our side and Google. Therefore, as a user, you have full control over the use of cookies. By changing the settings in your internet browser, you can disable or restrict the transmission of cookies. Already saved cookies can be deleted at any time. This can also be done automatically. If cookies are disabled for our website, it may not be possible to use all the functions of the website to the full.

14.5.2. Users can prevent the storage of cookies by setting their browser software accordingly; Users may also prevent the collection by Google of the data generated by the cookie and related to its use of the online offer and the processing of such data by Google by downloading and installing the browser plug-in available at the following link: http: // tools .google.com / dlpage / gaoptout? hl = en.

This browser plugin tells JavaScript via JavaScript that no data and information about website visits may be transmitted to Google Analytics. The installation of the browser plugin is considered by Google as a contradiction. If the information technology system of the person concerned is deleted, formatted or reinstalled at a later date, the data subject must reinstall the browser plug-in in order to deactivate Google Analytics. If the browser add-on is uninstalled or disabled by the data subject or any other person within their sphere of control, it is possible to reinstall or reactivate the browser plug-in.

14.5.3. For more information about Google's data usage, hiring and opt-out options, please visit Google's websites: https://www.google.com/intl/en/policies/privacy/partners ("Google's use of your data when you use websites or apps our partners "), http://www.google.com/policies/technologies/ads (" Use of data for promotional purposes "), http://www.google.com/settings/ads (" Managing information that Google uses, to show you advertising ").

 

15. Google Re / Marketing Services

15.1. Description and scope of data processing

15.1.1. We use Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA, ("Google") marketing and remarketing services ("Google Marketing Services" for short), based on our legitimate interests.

15.1.2. Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

15.1.3. Google Marketing Services allows us to better target advertisements for and on our website so that we only present ads to users that potentially match their interests. If a user e.g. Showing ads for products he's been interested in on other websites is called remarketing. For these purposes, when Google and our other websites accessing Google Marketing Services are directly accessed by Google, a code will be executed by Google and so-called (re) marketing tags (invisible graphics or code, also called "Web Beacons ") incorporated into the website. With their help, the user is provided with an individual cookie, i. a small file is saved (instead of cookies, comparable technologies can also be used). The cookies can be set by different domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. In this file is noted which web pages the user visited, for what content he is interested and what offers he has clicked, as well as technical information about the browser and operating system, referring web pages, visit time and other information on the use of the online offer. The IP address of the users is also recorded, whereby in the context of Google Analytics we announce that the IP address is shortened within member states of the European Union or other parties to the Agreement on the European Economic Area and only in exceptional cases to one Google server in the US is transmitted and shortened there. The IP address will not be merged with data of the user within other offers from Google. The above information may also be linked by Google with such information from other sources. If the user then visits other websites, they can be displayed according to his interests, the ads tailored to him.

15.1.4. The data of the users are pseudonym processed in the context of the Google marketing services. That Google stores and processes e.g. not the name or e-mail address of the users, but processes the relevant data cookie-related within pseudonymous user profiles. That from the perspective of Google, the ads are not managed and displayed to a specifically identified person, but to the cookie owner, regardless of who that cookie owner is. This does not apply if a user has explicitly allowed Google to process the data without this pseudonymization. The information collected about users through Google Marketing Services is transmitted to Google and stored on Google's servers in the United States.

15.1.5. Among the Google marketing services we use is u.a. the online advertising program "Google AdWords". In the case of Google AdWords, each advertiser receives a different "conversion cookie". Cookies can not be tracked through AdWords advertisers' websites. The information collected through the cookie is used to generate conversion statistics for AdWords advertisers who have opted for conversion tracking. Advertisers will see the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, they do not receive information that personally identifies users.

15.1.6. Also we can use the service "Google Optimizer". Google Optimizer allows us to understand how various changes to a website (such as changes to the input fields, the design, etc.) can take place in so-called "A / B testings". Cookies are stored on users' devices for these purposes. Only pseudonymous data of the users are processed.

15.1.7. In addition, we may use the "Google Tag Manager" to integrate and manage the Google Analytics and Marketing Services on our website.

15.1.8. For more information about Google's data usage for marketing, see the overview page: https://www.google.com/policies/technologies/ads, Google's Privacy Policy located at https://www.google.com/policies/privacy available.

15.2. Legal basis for data processing
The legal basis for processing users' personal data is Article 6 (1) lit. f EU GDPR.

15.3. Purpose of data processing

The data processing takes place in the interest of the analysis, optimization and the economical operation of the on-line offer.

15.4. Duration of storage

15.4.1. The data will be deleted as soon as it is no longer necessary for the purpose of its collection.

15.5. Opposition and removal possibility

15.5.1. If you wish to opt-out of interest-based advertising through Google Marketing Services, you can take advantage of Google's recruitment and opt-out options: http://www.google.com/ads/preferences.

 

16. PayPal

16.1. Description and scope of data processing

16.1.1. We use components of the PayPal service provided by PayPal (Europe) S.à.r.l. based on our legitimate interests. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg ("PayPal").

16.1.2. PayPal is an online payment service provider. Payments are made through so-called PayPal accounts, which are virtual private or business accounts. In addition, PayPal has the ability to process virtual payments through credit cards if a user does not have a PayPal account. A PayPal account is managed via an email address, which is why there is no classic account number. PayPal makes it possible to initiate online payments to third parties or to receive payments. PayPal also takes on trustee functions and offers buyer protection services.

16.1.3. If the data subject selects "PayPal" as a payment option during the order process in our online shop, data of the data subject will be automatically transmitted to PayPal. By selecting this payment option, the data subject consents to the transfer of personal data required for payment processing.

16.1.4. The personal information provided to PayPal is usually about the first and last name the E-Mail adress the IP addressthe telephone number and / or mobile number or other data necessary for payment processing. For the execution of the purchase contract, also such personal data are necessary, which are in connection with the respective order.

16.1.5. The personal data exchanged between PayPal and the controller may be transferred by PayPal to credit reporting agencies. A list of third parties to whom personal information could be shared through PayPal can be viewed at https://www.paypal.com/webapps/mpp/ua/third-parties-list?locale.x=en_US.

16.1.6. PayPal may disclose personal information to affiliates and service providers or subcontractors, to the extent necessary to fulfill its contractual obligations or to process the data on behalf of.

16.2. Legal basis for data processing
The legal basis for processing users' personal data is Article 6 (1) lit. f EU GDPR.

16.3. Purpose of data processing

16.3.1 The data processing takes place in the interest of the analysis, optimization and economic operation of the online offer.

16.3.2 The purpose of the transfer of the data to PayPal is payment processing and fraud prevention. The controller will provide PayPal with personally identifiable information, in particular if there is a legitimate interest in the transfer.

16.3.3. The purpose of transmitting data to credit reporting agencies is to verify identity and credit checks.

16.3.4. The purpose and scope of the data collection and the further processing and use of the data by PayPal can be found in PayPal's privacy policy at https://www.paypal.com/en/webapps/mpp/ua/privacy-full.

16.4. Duration of storage The data will be deleted as soon as it is no longer necessary for the purpose of its collection.

16.5. Opposition and removal possibility

16.5.1. The data subject has the option to revoke the consent to the handling of personal data against PayPal at any time.

16.5.2. A revocation has no effect on personal data which must be processed, used or transmitted for (contractual) payment processing

 

17. Rights of the person concerned

If you process personal data, you are i.S.d. EU GDPR and you have the following rights to the person responsible:

17.1. right

17.1.1. You may ask the person in charge to confirm if personal data concerning you is processed by us.

17.1.2. If such processing is available, you can request information from the person responsible about the following information:

(1) the purposes for which the personal data are processed;

(2) the categories of personal data being processed;

(3) the recipients or categories of recipients to whom the personal data relating to you have been disclosed or are still being disclosed;

(4) the planned duration of the storage of your personal data or, if specific information is not available, criteria for determining the duration of storage;

(5) the existence of a right to rectification or erasure of personal data concerning you, a right to restriction of processing by the controller or a right to object to such processing;

(6) the existence of a right of appeal to a supervisory authority;

(7) all available information on the source of the data if the personal data is not collected from the data subject;

(8) the existence of automated decision-making including profiling under Article 22 (1) and (4) EU GDPR and, at least in these cases, meaningful information about the logic involved, and the scope and intended impact of such processing on the data subject.

17.1.3. You have the right to request information about whether your personal information relates to a third country or an international organization. In this connection, you can request the appropriate guarantees in accordance with. Art. 46 EU GDPR in connection with the transfer.

17.1.4. This right to information may be limited to the extent that it is likely to render impossible or seriously affect the realization of research or statistical purposes and that the restriction is necessary for the performance of research or statistical purposes. [46]

17.2. Right to rectification

17.2.1. You have a right to rectification and / or completion to the controller, if the personal data you process is incorrect or incomplete. The responsible person must make the correction without delay.

17.2.2. Their right to rectification may be limited to the extent that it is likely to render impossible or seriously affect the realization of research or statistical purposes and that the restriction is necessary for the performance of research or statistical purposes. [47]

17.3. Right to restriction of processing

17.3.1. You may request the restriction of the processing of your personal data under the following conditions:

(1) if you contest the accuracy of your personal information for a period of time that enables the controller to verify the accuracy of your personal information;

(2) the processing is unlawful and you refuse the deletion of the personal data and instead demand the restriction of the use of the personal data;

(3) the controller no longer needs the personal data for the purposes of processing, but you need it to assert, exercise or defend legal claims; or

(4) if you have objected to the processing pursuant to Art. 21 (1) EU GDPR and it is not yet certain whether the legitimate reasons of the person responsible outweigh your reasons.

17.3.2. If the processing of personal data concerning you has been restricted, this data may only be used with your consent or for the purpose of asserting, exercising or defending legal claims or protecting the rights of another natural or legal person or for reasons of important public interest Union or a Member State.

17.3.3. If the limitation of the processing after the o.g. If conditions are restricted, you will be informed by the person in charge before the restriction is lifted.

17.3.4. Their right to restriction of processing may be limited to the extent that it is likely to render impossible or seriously affect the realization of research or statistical purposes and that the restriction is necessary for the performance of research or statistical purposes. [48]

17.4. Right to delete

17.4.1. You may require the controller to delete your personal information without delay, and the controller is required to delete that information immediately if one of the following is true:

(1) Personal data concerning you are no longer necessary for the purposes for which they were collected or otherwise processed.

(2) You revoke your consent, to which the processing acc. Art. 6 para. 1 lit. a or Art. 9 para. 2 lit. EU GDPR and there is no other legal basis for processing.

(3) According to. Art. 21 para. 1 EU GDPR objection to the processing and there are no prior justifiable reasons for the processing, or you lay gem. Art. 21 para. 2 EU GDPR Opposition to processing.

(4) Your personal data have been processed unlawfully.

(5) The deletion of personal data concerning you shall be required to fulfill a legal obligation under Union law or the law of the Member States to which the controller is subject.

(6) The personal data concerning you were collected in relation to information society services offered pursuant to Art. 8 (1) EU GDPR. 17.5. 17.5. Information to third parties If the person in charge has made the personal data concerning you public and is acc. Article 17 (1) of the EU GDPR, it shall take appropriate measures, including technical means, to inform data controllers who process the personal data that you have been identified as being affected, taking into account available technology and implementation costs Persons requesting deletion of all links to such personal data or of copies or replications of such personal data.

17.6. exceptions The right to erasure does not exist if the processing is necessary

(1) to exercise the right to freedom of expression and information;

(2) to fulfill a legal obligation required by the law of the Union or of the Member States to which the controller is subject, or to carry out a task which is in the public interest or in the exercise of official authority conferring on the controller has been;

(3) for reasons of public interest in the field of public health pursuant to Art. 9 (2) lit. h and i and Art. 9 (3) EU GDPR;

(4) for archival purposes of public interest, scientific or historical research purposes or for statistical purposes acc. Article 89 (1) EU GDPR, to the extent that the law referred to in subparagraph (a) is likely to render impossible or seriously affect the achievement of the objectives of that processing, or

(5) to assert, exercise or defend legal claims

17.7. Right to information

17.7.1. If you have the right of rectification, erasure or restriction of processing to the controller, he / she is obliged to notify all recipients to whom your personal data have been disclosed of this correction or deletion of the data or restriction of processing, unless: this proves to be impossible or involves a disproportionate effort.

17.7.2. You have a right to the person responsible to be informed about these recipients.

17.8. Right to data portability

17.8.1. You have the right to receive personally identifiable information you provide to the controller in a structured, common and machine-readable format. In addition, you have the right to transfer this data to another person without hindrance by the person responsible for providing the personal data, provided that

(1) the processing on a consent acc. Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a EU GDPR or on a contract acc. Art. 6 para. 1 lit. b EU GDPR is based and

(2) the processing is done by automated means.

17.8.2. In exercising this right, you also have the right to obtain that your personal data relating to you are transmitted directly from one person to another, insofar as this is technically feasible. Freedoms and rights of other persons may not be affected.

17.8.3. The right to data portability does not apply to the processing of personal data necessary for the performance of a task in the public interest or in the exercise of official authority delegated to the controller.

 

18. Right to object

18.1. You have the right at any time, for reasons that arise from your particular situation, against the processing of your personal data, which pursuant to Art. 6 para. 1 lit. e or f EU GDPR takes an objection; this also applies to profiling based on these provisions.

18.2. The controller will no longer process the personal data concerning you unless he can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or the processing is for the purpose of enforcing, exercising or defending legal claims.

18.3. If the personal data relating to you are processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct mail.

18.4. If you object to processing for direct marketing purposes, your personal data will no longer be processed for these purposes.

18.5. Regardless of Directive 2002/58 / EC, you have the option, in the context of the use of information society services, of exercising your right to object through automated procedures that use technical specifications.

18.6. You also have the right, for reasons that arise from your particular situation, in processing personal data relating to you for scientific or historical research purposes or for statistical purposes. Art. 89 (1) EU GDPR is to contradict this. [49]

18.7. Their right of objection may be limited insofar as it is likely to render impossible or seriously affect the realization of research or statistical purposes and that the restriction is necessary for the performance of research or statistical purposes. [50]

 

19. Right to revoke the data protection consent declaration

You have the right to revoke your data protection declaration at any time. The revocation of consent does not affect the legality of the processing carried out on the basis of the consent until the revocation.

 

20. Automated decision on a case-by-case basis, including profiling

You have the right not to be subjected to a decision based solely on automated processing - including profiling - that will have legal effect or similarly affect you in a similar manner. This does not apply if the decision

(1) is required for the conclusion or performance of a contract between you and the controller,

(2) is permitted by Union or Member State legislation to which the controller is subject, and where such legislation contains appropriate measures to safeguard your rights and freedoms and legitimate interests, or

(3) with your express consent.

20.1. However, these decisions must not be based on special categories of personal data under Art. 9 (1) EU GDPR, unless Art. 9 (2) lit. a or g EU GDPR applies and reasonable measures have been taken to protect the rights and freedoms as well as your legitimate interests.

20.2. With regard to the cases referred to in (1) and (3), the person responsible shall take appropriate measures to uphold the rights and freedoms and their legitimate interests, including at least the right to obtain the intervention of a person by the controller, to express his / her own position and heard on challenge of the decision.

 

21. Right to complain to a supervisory authorit

21.1 Without prejudice to any other administrative or judicial

21.2 A legal remedy gives you the right to complain to a supervisory authority, in particular in the Member State of your residence, place of work or place of alleged infringement, if you believe that the processing of personal data concerning you is contrary to the EU GDPR.

21.3. The supervisory authority to which the complaint has been submitted shall inform the complainant of the status and results of the complaint, including the possibility of a judicial remedy pursuant to Article 78 of the EU GDPR.

 

 

 

[1] The log files contain IP addresses or other data that allow an assignment to a user. This could be the case, for example, if the link to the website from which the user accesses the website or the link to the website to which the user is switching contains personal data.
[2] The logfiles contain no IP addresses or other data that allow an assignment to a user.
[3] Storage of IP addresses in log files
[4] No storage of IP addresses in log files
[5] Storage of IP addresses in log files
[6] Storage of IP addresses in log files
[7] Technically necessary cookies
[8] Technically necessary cookies
[9] Technically not necessary cookies
[10] Technically not necessary cookies
[11] no consent of the user before setting and retrieving technically unnecessary cookies
[12] no consent of the user before setting and retrieving technically unnecessary cookies
[13] Consent of the user before setting and retrieving technically unnecessary cookies
[14] technically necessary cookies or technically necessary cookies and technically unnecessary cookies without prior consent of the user
[15] technically necessary and unnecessary cookies with prior consent of the user
[16] technically necessary and unnecessary cookies with prior consent of the user
[17] Technically necessary cookies
[18] Technically necessary cookies
[19] Technically necessary cookies
[20] Technically not necessary cookies
[21] Technically not necessary cookies
[22] Flash cookies
[23] Newsletter dispatch due to user registration on the website
[24] Newsletter dispatch due to user registration on the website
[25] Newsletter dispatch due to user registration on the website
[26] Newsletter dispatch due to user registration on the website
[27] Newsletter shipping due to the sale of goods or services
[28] Newsletter tracking
[29] Newsletter dispatch due to user registration on the website
[30] Newsletter shipping due to the sale of goods or services
[31] Newsletter tracking
[32] Newsletter dispatch due to user registration on the website
[33] Newsletter tracking
[34] Newsletter dispatch due to user registration on the website
[35] Newsletter dispatch due to user registration on the website
[36] Newsletter tracking
[37] Registration for the performance of a contract to which the data subject is a party or for the performance of pre-contractual measures
[38] Registration not to conclude a contract with the user
[39] Registration not to conclude a contract with the user
[40] Registration not to conclude a contract with the user
[41] Registration for the conclusion of a contract with the user
[42] Registration for the conclusion of a contract with the user
[43] Google-Re/Marketing-Services
[44] „Automatically Anonymize Visitor IPs“
[45] „Automatically Anonymize Visitor IPs“
[46] Data processing for scientific, historical or statistical research purposes
[47] Data processing for scientific, historical or statistical research purposes
[48] Data processing for scientific, historical or statistical research purposes
[49] Data processing for scientific, historical or statistical research purposes
[50] Data processing for scientific, historical or statistical research purposes

 

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